The Brand & Market Podcast is your go-to resource for actionable branding and marketing strategies tailored to small business owners, with a special focus on real estate-related industries. Join host Ali Haney, founder of Brand & Market and fractional CMO, as she distills complex marketing concepts into approachable, realistic advice. Whether you’re a realtor, short-term rental owner, or construction professional—or simply looking to level up your business’s brand—each episode delivers clear ...
…
continue reading
Welcome to 3 Things to Know with Stephanie Haney, from WKYC studios in Cleveland. Stephanie is the digital anchor and legal analyst for 3News. In this podcast, she talks with experts and insiders about the things you need to know, shares the hidden gems of Northeast Ohio, and gets you clued in to the accounts you should be following on social media. Get in the know and stay in the know with Stephanie's help... starting right now.
…
continue reading

1
Interior Design Solutions for Short-Term Rental Owners with Morgan Wise
39:55
39:55
Play later
Play later
Lists
Like
Liked
39:55Do you know the value of interior design for your short-term rental? In today’s episode, Ali chats with designer Morgan Wise of Morgan Kay Interiors. Morgan shares her advice for rental owners who are looking to make the best impression of their space, balance functionality and aesthetic, and keep up with design trends while on a budget. Time-stamp…
…
continue reading

1
Post Malone’s Country Pivot Is a Masterclass in Marketing
19:01
19:01
Play later
Play later
Lists
Like
Liked
19:01What can you learn about marketing from Post Malone? In today’s episode, Ali shares about Post, one of her favorite music artists, and his transition into the country music genre. Plus, she shares how his recent release strategy exemplifies some top marketing hacks for entrepreneurs. Time-stamps: Background on Post Malone (1:05) Releasing three sin…
…
continue reading

1
How Intentional Brand Photos Can Instantly Elevate Your Business with Hannah Merideth of Pilates Barre Lex
45:36
45:36
Play later
Play later
Lists
Like
Liked
45:36How crucial is brand photography when it comes to the success of your business? In today’s episode, Ali chats with owner of Pilates Barre Lex, Hannah Merideth. Hannah shares the power of brand photography and the impact it has had on establishing her business. Time-stamps: Meet Hannah and hear the story behind Pilates Bar Lex (1:47) Investing in br…
…
continue reading

1
Defining Your Unique Value Proposition to Stand Out in Your Market
16:47
16:47
Play later
Play later
Lists
Like
Liked
16:47Do you know your unique value proposition (UVP)? In this episode, Ali discusses one of the most commonly overlooked parts of brand strategy! Time-stamps: Defining UVP (1:23) UVPs for realtors (2:37) Why I don’t ask my clients for their UVP (3:30) UVP examples from my clients (5:07) Brand Strategy Framework (8:17) Finding your own UVP (11:25) Mentio…
…
continue reading

1
Working With Influencers to Market Your Short-Term Rental with Kelly Cain
35:13
35:13
Play later
Play later
Lists
Like
Liked
35:13Have you ever considered influencer marketing as a way to promote your rental? In today’s episode, Ali chats with content creator Kelly Cain about how short-term rental owners can make the most of influencer partnerships. Kelly is a Raleigh-based content creator and marketing strategist passionate about helping small businesses grow through engagin…
…
continue reading

1
Level Up Your Listing: From Setbacks to Success in Real Estate
53:16
53:16
Play later
Play later
Lists
Like
Liked
53:16Curious about Ali’s business perspective? In this episode, she discusses her recent experience at the Level Up Your Listing Summit, plus her takeaways and perspective shifts. She also shares her hopes for 2025 and beyond. Time-stamps: Embodying confidence and being bold (4:53) Success is a poor teacher (18:37) Power Hour (26:34) It’s not just about…
…
continue reading

1
Taking the DIY Approach for Your Branding with Kristina Bleiler
34:18
34:18
Play later
Play later
Lists
Like
Liked
34:18Ready to level up your brand? In this episode, Ali chats with brand designer Kristina Bleiler of Gem Creative about her best advice for branding as a DIYer. Time-stamps: Get to know Kristina (1:30) Taking the leap into entrepreneurship (3:04) Finding the hidden gems in your brand (4:53) DIYing your creative direction (7:48) Building a brand as a sh…
…
continue reading

1
How Real Estate Agents Can Use AI as a Marketing Assistant
22:34
22:34
Play later
Play later
Lists
Like
Liked
22:34How can you make the most out of AI technology as a realtor? In today’s episode, Ali shares how to use AI like your very own personal marketing assistant. She shares a few suggestions on strategies for using AI plus which specific questions to ask in order to get the best results. Time-stamps: ChatGPT and Gemini (2:34) Using AI as your marketing as…
…
continue reading

1
Creating a Brand that Your People are Dying to Buy From with Victoria of BrandWell Designs
36:03
36:03
Play later
Play later
Lists
Like
Liked
36:03Is your brand connecting with your ideal client? In today’s episode, Ali talks with Victoria, owner of BrandWell Designs, about building your strongest brand. Listen in as we discuss niching down, maintaining a client-focused sales process, and how Brandwell's tailored systems and personal touch have set them apart in a crowded market. Victoria is …
…
continue reading

1
Why Your Real Estate Business Needs to Utilize Email Marketing
28:21
28:21
Play later
Play later
Lists
Like
Liked
28:21Ready to level up your email marketing strategy? In today’s episode, I’m sharing why I love Flodesk as an email marketing platform and some of my top tips for realtors and short-term rental owners looking to up their email marketing game. Time-stamps: Is email marketing dead? (1:30) A personal Flodesk story (3:06) Professional designs and customiza…
…
continue reading

1
Crafting Strong Brands in a Crowded Market with Real Estate Agent Georgia Donovan
58:16
58:16
Play later
Play later
Lists
Like
Liked
58:16Want an inside look at a power hour with Ali? In this episode, Ali sits down with realtor Georgia Donovan to take an in-depth look at her brand and marketing. Time-stamps: Get to know Georgia (1:39) Transitions in brokerage (3:13) Rebranding Brand & Market (4:32) The most common mistakes that realtors make (10:26) Defining your ideal client (16:37)…
…
continue reading

1
Let's Play The Newlywed Game with Your Brand!
15:40
15:40
Play later
Play later
Lists
Like
Liked
15:40What if your brand was your romantic partner? In this episode, Ali hosts The Newlywed Game and is diving in to see how connected you are with your brand. Let’s see how well you really know the heart of your business! Time-stamps: The newlywed game (1:12) Getting back to the basics (2:13) Brand values and identity (5:14) Examining your client experi…
…
continue reading

1
Building a Standout Personal Brand with Izzy Waite
32:05
32:05
Play later
Play later
Lists
Like
Liked
32:05Are you ready to embrace your personal brand? In this episode, Ali chats with brand and website designer Izzy Waite about using design to boost your brand. Time-stamps: Get to know Izzy (0:52) Embracing personal branding (2:09) Defining personal branding (3:56) Creating a brand story (5:06) Defining your unique value proposition (8:24) Designing fo…
…
continue reading

1
Crafting a Powerful Client Experience for Your Brand
24:02
24:02
Play later
Play later
Lists
Like
Liked
24:02Are you overlooking the importance of the client experience? In this episode, Ali dives into how it can change the game in your brand’s success. Time-stamps: The stages of the client experience (2:13) The impact of your client experience on your brand (7:36) The Brand Strategy Framework (12:44) How to improve your client experience (14:03) Mentione…
…
continue reading

1
The Anti-Trends Report to Making Marketing Easier for Your Business
27:40
27:40
Play later
Play later
Lists
Like
Liked
27:40What marketing trends are you taking into 2025? In this episode, Ali shares her anti-trend thoughts and what strategies she is hoping to see stay in the past. Listen in for her insights on automation bots, AI marketing copy, plus tips for your messaging. Time-stamps: Automation bots (2:09) Being on every single platform (8:05) Keep the authenticity…
…
continue reading
Introducing the new and improved Brand & Market Podcast! In this episode, I'm sharing the process of rebranding the Ali Rae Haney show into Brand & Market. Join me in this deep dive into the behind the scenes of rebranding, plus my biggest takeaways and lessons learned. Time-stamps: My history in business (3:49) Identifying my new ideal client (8:2…
…
continue reading

1
ESC Conference 2025: Return to the Bungalou
43:34
43:34
Play later
Play later
Lists
Like
Liked
43:34Kassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “messy middle.” Attendees will benefit from masterclasses, roundtables, and an open Q&A panel session, all offering practical guidance on topics like marketing, systems, and finance. Alongside learning…
…
continue reading

1
Real Life Stories from an Airbnb Superhost
39:12
39:12
Play later
Play later
Lists
Like
Liked
39:12We never intended on being Airbnb hosts. Never was part of the plan. In fact, if you had told me that 7 years ago - I wouldn't have believed you. But here we are, almost five years into being Airbnb Superhosts in THREE different states (North Carolina, Kentucky, and Virginia). On this episode, I share the story of how that came to be when it was so…
…
continue reading

1
ESC Impact Weekly: Subscription Newsletter for Scaling Female Entrepreneurs
17:58
17:58
Play later
Play later
Lists
Like
Liked
17:58**Update: Kassie and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!** Teaming up under ESC Events, Kassie and Ali are excited to dis…
…
continue reading

1
Leveraging AI for Small Business Success: ChatGPT, Gemini, and More
24:18
24:18
Play later
Play later
Lists
Like
Liked
24:18In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO. Main Points: ChatGPT: Easy-to-use AI for brainstorming, target audience research,…
…
continue reading

1
Brand Analysis for Created Colorful - Service Providers, This One is for You!
25:45
25:45
Play later
Play later
Lists
Like
Liked
25:45Created Colorful is a small business that has changed Ali's life. Lindsey, the founder, has inspired Ali not only with the virtual color analysis she received that made Ali feel like herself again after battling postpartum depression, but also because of her incredible business model and business development acumen. After discussing her experience …
…
continue reading

1
How to Build Your Personal Brand and Become a Thought Leader
32:47
32:47
Play later
Play later
Lists
Like
Liked
32:47Do you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and cons of pursuing this path, and how personal branding is essential for success. Key Takeaways: Thought Leader vs. Influencer: Thought leaders are industry experts who provide unique insights and influe…
…
continue reading

1
Brand Strategy through the Eyes of a 5-Year-Old
22:41
22:41
Play later
Play later
Lists
Like
Liked
22:41Ali brings on a very special guest to today's podcast - her daughter, Huxley! They talk about: What mommy does for work A few of Huxley's favorite things (including making her brothers laugh!) Huxley's dream job when she grows up Some of their earliest memories Ali's favorite part of this episode was learning something new about her daughter! Tune …
…
continue reading

1
Thinking About Hiring? Insights from Dan Martell's "Buy Back Your Time"
26:52
26:52
Play later
Play later
Lists
Like
Liked
26:52In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book. Key Strategies: The DRIP Matrix: Delegation, Replacement, Investment, Production Time…
…
continue reading

1
Creative Content Creation: Social Media Strategies for Content Droughts
36:10
36:10
Play later
Play later
Lists
Like
Liked
36:10In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods. Key Tak…
…
continue reading

1
Kassie Layne: LIVE Brand Analysis of OBM and Photography Business
1:26:20
1:26:20
Play later
Play later
Lists
Like
Liked
1:26:20Join Ali for a LIVE brand analysis. This is a glimpse into behind the scenes what a Brand Analysis call is like. Starting with a questionnaire that includes brand basics, as well as the business owner's goals, Ali then dives deep into the online presence of the business owner to take a look at the brand and business through the eyes of a potential …
…
continue reading
The final day of the first ever ESC Conference kicked off with the Hot Seats! Four attendees had the chance to pitch their newest service offering to get feedback or present a problem they were having in their business to get advice. It was incredible and we had attendees from all stages in business (from selling their business to growing from a so…
…
continue reading

1
UGC and Influencer Marketing with Chelsea Gilson
31:04
31:04
Play later
Play later
Lists
Like
Liked
31:04Join Ali Rae Haney and her friend Kassie as they sit down with Chelsea Gilson, a Kentucky-based influencer, at the ESC Conference. In this dynamic live interview, Chelsea shares insights from her marketing background, illuminating the distinction between user-generated content (UGC) and influencer marketing. Discover actionable strategies to integr…
…
continue reading
A real-time glimpse into the first ever ESC Conference. After the first full day of education, we reflect on the wins and the struggles (WE ARE NOT CATERERS) that we experienced throughout the day. The day's itinerary: Morning Yoga In-Room Breakfast Keynote Speaker - Cheval Masterclass - Duo Collective; Topic: AI Lunch Panel - Mai-Kee Tsang, Meliss…
…
continue reading
The mission of the ESC Conference is to provide impactful education that fuels the entrepreneurial drive and events that reinvigorate the entrepreneurial spirit. Well I say...mission accomplished! At the urge of one of the ESC attendees (shout out Haylee Gaffin of Gaffin Creative, a podcast production agency), Kassie, Claire, and I recapped the ins…
…
continue reading

1
From Greek Yogurt to Global Impact: Decoding Chobani's Brand Strategy
18:35
18:35
Play later
Play later
Lists
Like
Liked
18:35In this episode of The Ali Rae Haney Show, Ali reflects on her past social media series, "Branding 5 at 5," where she dissected big brands into digestible pieces applicable to small businesses. Using Chobani as a case study, Ali delves into how the yogurt company disrupted the market by targeting both men and women, investing in unique packaging de…
…
continue reading

1
From 0 to Trust: How to Implement the 7-11-4 Rule in Your Brand Ecosystem
22:35
22:35
Play later
Play later
Lists
Like
Liked
22:35In the Season 2 premiere of The Ali Rae Haney Show, Ali delves into the 7-11-4 rule from Daniel Priestley's book, Oversubscribed, exploring how it shapes consumer trust in today's digital marketing landscape. Ali breaks down each component, emphasizing the importance of establishing a strategic brand ecosystem across various platforms to meet consu…
…
continue reading

1
Emerging Confident: A Plastic Surgery Journey Through "Oversubscribed" Principles
26:53
26:53
Play later
Play later
Lists
Like
Liked
26:53In the final episode of Season 1 of the Ali Rae Haney Show, Ali shares her personal journey of undergoing major cosmetic surgery while drawing parallels to branding principles outlined in Daniel Priestly's book "Oversubscribed: How to Get People Lining Up To Do Business with You." Despite facing challenges and requiring conditions from her surgeon,…
…
continue reading

1
Planning Your Branding Session: Simplifying the Process for Entrepreneurs
27:10
27:10
Play later
Play later
Lists
Like
Liked
27:10In this episode of The Ali Rae Haney Show, Ali dives into the world of branding photography, offering insights and tips to simplify the process for entrepreneurs. Brand photography, she explains, is more than just headshots; it's a visual representation of your brand's values, mission, and client experience. With the goal of easing the intimidation…
…
continue reading

1
Embracing Evolution: Pivoting Service Offerings Without Fear of Failure
21:59
21:59
Play later
Play later
Lists
Like
Liked
21:59The resounding line in this episode is: A pivot is not a failure! This episode explores how to navigate a pivot in service offering both from two different scenarios: Where the circumstances are within your control (like your business isn't serving your current life's season). Where the circumstances are NOT within your control (like you were dealt…
…
continue reading

1
From Strategy to Execution: Navigating Social Media Consistency for Entrepreneurs
25:42
25:42
Play later
Play later
Lists
Like
Liked
25:42In this episode, we delve deep into the realm of social media consistency and its pivotal role in brand growth and audience engagement. Beginning with a comprehensive definition of social media platforms, ranging from Instagram to YouTube, we debunk the myth of social media as the sole marketing avenue and emphasize the importance of diversificatio…
…
continue reading

1
From Melodies to Market: A Luxury Brand Transformation for a SoCal Harpist
1:05:10
1:05:10
Play later
Play later
Lists
Like
Liked
1:05:10Seika Harp Case Study Show Notes The Brand Development Program is a service offering by Ali Rae Haney. At the onboarding of a new client, she gets to know their business, the brand they have established thus far, as well as their goals for the business and brand. From there, she conducts a thorough brand analysis that results in improvements that c…
…
continue reading

1
The Best Laid Brand: Lessons from a Wedding Venue Venture
50:09
50:09
Play later
Play later
Lists
Like
Liked
50:09This is a story based off of real life events. In 2021, my family and I moved to Kentucky after my husband got out of the military. His dream was always to move to Kentucky. My dream was to start a wedding venue, so we found a way to make both of those come to life after his active duty time. This episode focuses on the journey that we have been on…
…
continue reading

1
Taylor Swift: Building a Billion-Dollar Brand Community
26:25
26:25
Play later
Play later
Lists
Like
Liked
26:25Welcome to another episode of the Ali Rae Haney Show! Today, we're diving into the powerhouse that is Taylor Swift's personal brand. Taylor recently achieved billionaire status, and her Eras tour alone has stimulated the economy by a staggering $5.7 billion. Let's explore what makes Taylor's brand so enchanting and how her strategic moves can be ap…
…
continue reading

1
Tapping into the Intangibles: The Heartbeat of Branding
26:26
26:26
Play later
Play later
Lists
Like
Liked
26:26Welcome to the Ali Rae Haney Show! I'm Ali Rae, your host, and I'm thrilled to dive into the world of branding. As an English teacher turned brand developer and business owner, my journey has been a rollercoaster of lessons, pivots, and finding my true passion. The Branding Journey: From a photography business with zero background to brand developm…
…
continue reading

1
Welcome to the Ali Rae Haney Show: A Branding Podcast for Entrepreneurs
3:06
3:06
Play later
Play later
Lists
Like
Liked
3:06Welcome to The Ali Rae Haney Show! Each week, we will be blending the professional with the personal, seamlessly weaving brand education with real stories, because I believe that behind every successful brand is a story waiting to be told. I've poured my heart into understanding the strategic intricacies of branding, and I'm here to share that know…
…
continue reading

1
Why are moms microdosing mushrooms? A Cleveland Clinic doctor explains
23:23
23:23
Play later
Play later
Lists
Like
Liked
23:23As more and more research is being done on psychedelics and their medical benefits, there seems to be a trend starting on the coasts where parents, specifically moms, have turned to microdosing mushrooms. Dr. Brian Barnett who serves as co-director of the Treatment Resistant Depression Clinic at the Cleveland Clinic joins our Stephanie Haney on thi…
…
continue reading

1
Newlyweds AJ Gibson & Emile Ennis Jr share their Hollywood love story for their Pride month wedding
52:05
52:05
Play later
Play later
Lists
Like
Liked
52:05TV personalities, Confess Your Mess podcast hosts and newlyweds AJ Gibson and Emile Ennis Jr share their Hollywood love story, on this week's 3 Things to Know with Stephanie Haney podcast. The two reveal why it's so important to them to represent for the LGBTQIA+ community, and the reactions they've gotten to documenting their incredible ceremony d…
…
continue reading

1
Fashion Talks founder Aimon Ali brings 'The Runway' to Cleveland
27:52
27:52
Play later
Play later
Lists
Like
Liked
27:52Fashion has arrived in Cleveland! Successful fashion entrepreneur and Fashion Talks founder Aimon Ali joins Stephanie Haney on this week's 3 Things to Know podcast to talk about bringing elite fashion events to Northeast Ohio, coming off of a successful career in Toronto. She also shares how she's highlighting diversity in the space, ahead of her a…
…
continue reading

1
Comedian Iliza Shlesinger on filming her 6th Netflix special in Cleveland on July 23
21:44
21:44
Play later
Play later
Lists
Like
Liked
21:44Comedian Iliza Shlesinger is bringing the national spotlight back to Cleveland with the filming of her sixth Netflix special in July. Iliza joins Stephanie Haney on this week's 3 Things to Know podcast to talk about why she chose Cleveland over every other city for the taping of her July 23 'Back In Action' show, what to expect (sort of) from her c…
…
continue reading

1
Understanding how and why people fall for love scams with sex therapist Claire Postl
30:03
30:03
Play later
Play later
Lists
Like
Liked
30:03Love scams like the ones showcased in popular Netflix documentaries 'The Tinder Swindler' and 'Bad Vegan' are on the rise, and the consequences can be devastating. Sex therapist Claire Postl from The Ohio State University joins Stephanie Haney on the 3 Things to Know podcast to explain the tactics these predators use, what the fallout might look li…
…
continue reading

1
Updating the 5 Love Languages to Truity's 7 Modern Love Styles with matchmaker Natalie Fry
24:05
24:05
Play later
Play later
Lists
Like
Liked
24:05How we communicate in our relationships is everything, and as it turns out, there's new research suggesting it's more nuanced than we might have previously thought. It's Just Lunch Cleveland matchmaker Natalie Fry returns to the 3 Things to Know with Stephanie Haney podcast to talk through the "7 modern love styles," based on research from Truity, …
…
continue reading